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All Journal Jurnal Akuntansi & Auditing Indonesia Jurnal Mirai Management Hasanuddin Economics and Business Review JEMMA | Journal of Economic, Management and Accounting
Taufiq, Muhammad Imam
IBK Nitro
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Journal : Hasanuddin Economics and Business Review

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The Effect of Perceived Enjoyment on the Decision of Digital Payment Utilization in Millennial Generation Karta Negara Salam; Muhammad Imam Taufik
Hasanuddin Economics and Business Review Vol 4, No 2 (2020): HEBR October 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v4i2.2442

Abstract

Digital payment is a payment method using electronic media. Someone can make payment transactions with a short message service (SMS), internet banking, mobile banking, or electronic wallet. This study aimed to analyze the effect of perceived enjoyment on the decision to use digital payments on the millennial generation in Makassar city. Respondents in this study were citizens of Makassar who use digital payment. The analysis technique used was descriptive analysis and simple linear regression. The results showed that perceived enjoyment had a positive and significant effect on the Millennials’ decision to use digital payment. It implies that the higher perceived enjoyment felt by Millennials in Makassar City, the higher the chance of their decision to utilize digital payment in transactions.
Co-Authors Ibrahim Bazergan Mozes Haryanto Baottong Mudzakkar NB Muhammad Akhyar Adnan Nuraeni Saeni Nurhuda Nurhuda Paris Dauda Salam, Karta Negara Suparman Manuhung